Responsibilities:
- Develop and manage an external branding strategy and campaigns to increase brand awareness in key U.S. markets.
- Lead initiatives to position Evolution as an employer of choice, attracting top talent for high-volume customer-facing roles as well as professional office positions.
- Design and implement employer branding activities that improve the quality of applicants and support recruitment goals.
- Collaborate with operational and recruitment leadership teams to ensure alignment of branding efforts with hiring objectives.
- Develop an engagement strategy for new and existing employees to enhance brand commitment and loyalty.
- Implement initiatives that improve employee experience throughout the employment lifecycle, from onboarding to career progression.
- Analyze and establish measurable KPIs to track the effectiveness of branding and engagement strategies.
- Launch internal communication projects and campaigns focused on strengthening employee engagement and connection to the company’s mission.
- Cultivate strong partnerships with internal stakeholders to drive branding and communication initiatives that support organizational goals.